Invista has launched the Antron Brand Match Marketing Innovation Award. Supported byContract Magazineand the International Interior Design Association (IIDA), Invista’s goal is to recognize commercial carpet mills' most innovative marketing programs and practices. Entries for the award, which will honor commercial mills in the United States and Canada, will be available in March 2011.
Entries will be judged on innovation of the product launch or marketing program, marketing techniques used in the campaign and the success of the program with the intended audience. A distinguished panel of judges will select the winner.
“In this recession, it’s important that we continuously seek ways to help our customers streamline the design process while not losing the element of creativity and strategic design. We aim to recognize those manufacturers who strive to improve the design process,” said Tracy Cook, global brand manager of Invista’s commercial flooring segment. “Our new Antron Brand Match Marketing Award will celebrate the commercial carpet industry’s highly creative and effective design tools and programs, bringing greater visibility to advancements within our industry.”