Beaulieu of America’s Bliss Stainmaster with Magic Fresh collection was recognized with anNFTStyling Excellence Award in the residential carpet category. The collection is the first time Invista’s Stainmaster has co-branded with a manufacturer’s carpet treatment, according to Ralph Boe, Beaulieu’s president and ceo.
“Invista for the first time agreed to co-brand with a carpet manufacturer on something other than their own technology. It gives them much better positioning at retail, and it also gives credibility to our Magic Fresh program,” he said.
“It means a lot to both companies to bring the most recognized name in stain resistant fiber together with the number one odor reducing carpet treatment Magic Fresh,” added Patricia Flavin, Beaulieu’s sr. vp marketing.
The carpets are constructed from Stainmaster Tactesse BCF nylon (five styles) and STAINMASTER Luxerell BCF nylon (five styles). Styles include friezes, textures and level cut loops in 32 oz to 72 oz. Warranties include XtraLife 10-Year Wear, 7-Year Stain and Soil, 10-Year Texture Retention and Lifetime Anti-Static.