Mohawk is participating in the Family Circle Cup Women’s Tennis Tournament, now through April 18 in Charleston and Daniel Island, S.C. The Family Circle Cup traditionally attracts more than 90,000 people. Mohawk will demonstrate the durability of SmartStrand carpet made with DuPont Sorona renewably sourced polymer by carpeting the stadium entrance and exit walkways.
Each night, the SmartStrand with DuPont Sorona carpet will be cleaned (except for one strip, which will be used to show the soil accumulated) to showcase the high-traffic resiliency and the stain protection that doesn't wear off. Throughout the week, Mohawk will also be providing website, Twitter, and Facebook updates about the tournament and the performance of SmartStrand with DuPont Sorona carpet.
During the tournament, fans and spectators can visit a Mohawk exhibit booth featuring SmartStrand Sorona on sponsors row. In addition to information and plenty of SmartStrand to touch, Mohawk will be offering giveaways and special events throughout the week.
Tomorrow, April 14, Mohawk will present Mohawk Family Night on the Grand Lawn with HGTV contractor and Mohawk handyman Chip Wade. Events from 4 to 7 p.m. include the “Mess-Makers Challenge,” “Bowling for Disaster,” “Red Punch Relay,” and “Balloon Toss” with mustard filled balloons. All activities will take place on SmartStrand with DuPont Sorona carpet and are expected to leave a spectacular mess to clean up. After the events, Chip Wade will lead an on-site clean-up of the carpet. Children 16 and under receive free admission when accompanied by an adult.
“Last year, we subjected SmartStrand with DuPont Sorona to a 2,800 lb. rhino and massive amounts of soiling, and it came away looking brand new,” said David Duncan, Mohawk vp marketing. “Now at the Family Circle Cup, we wanted to demonstrate not just SmartStrand’s easy cleanup, but also its ability to handle the toughest traffic situations. If SmartStrand with DuPont Sorona can stand up to 90,000 people, it can stand up to your family.”
To learn more, visitwww.mohawkflooring.com. For a sample video from Day 2 of the tournament, taken from Mohawk's YouTube channel, see below.
Mohawk to put carpet through its paces at tennis tournament
April 13, 2010