CBC executives honor Spartan Surfaces as Most Valuable Performer.

During Surfaces 2010, CBC Flooring held a special invitation-only event to recognize its top distributors and agents. In addition, CBC celebrated the successful launch of the Salto and Indelval brands, and discussed plans for 2010.

For the second year in a row, Spartan Surfaces was recognized as the Most Valuable Performer. Spartan’s coverage area spans New Jersey through Northern Virginia. Top performers are chosen based on sales, revenue growth, market penetration and support of CBC initiatives.

Other firms that were recognized included: Michael Halebian & Co., Inc. – Carlstadt, N.J.; Flooring Solutionz – Pittsburgh, Pa.; William Blasek, Ltd. – Brookline, Mass.; Contract Surfaces – Raleigh, N.C.; Professional Flooring Supply – Fort Worth, Texas; armin maier & associates, inc. – San Francisco; Design Materials – Pasadena, Calif.; Eco Agents – Cascade, Id.; JBC & Associates – King of Prussia, Pa; Contract Options – Harper Woods, Mich.; Gilford Flooring, Inc. – Jeffersonville, Ind.; S Squared Sustainable Surfaces – Fort Lauderdale, Fla.; and Commercial Flooring Systems – Austin, Texas.

“We’re proud to recognize these companies and show appreciation for their continual support of the CBC brands,” said Jeff Collum, CBC’s director of flooring. “As CBC Flooring continues to grow and evolve with brand introductions and product innovations, these distributors and agents will continue to be an integral part of our success. We’re looking forward to partnering with them for more great advancements in 2010.”

In 2010, CBC plans to pursue its aggressive five-year growth strategy that focuses on supplementing existing brand offerings with innovative products, especially those that contribute to sustainability. Specific initiatives in 2010 include significant enhancements to TOLI’s flagship product, Mature; expansion of TOLI’s luxury vinyl tile offering; and updated coloring of the brand’s homogeneous vinyl tile line. In addition, CBC is looking at possible expansions to the Salto product offering and new colors for the Indelval line.