The Construction Marketing Association will host the webcast panel discussion "Social Media Best Practices for Construction" on Sept. 15, at noon CST.

The free webcast will feature panelists from construction brands including Caterpillar, USG and Emerson Electric. Panelists will share how their construction brands utilize social media, how social media integrates with other Internet initiatives, what results have been realized and how to measure the results. The panel will discuss use of blogs, Facebook, Twitter, YouTube, LinkedIn and microsites.

Panelists include Kevin Espinosa from Caterpillar, Melissa York from USG and Carrie Halle from Knaack Div. Emerson Electric. The panel will be moderated by Neil M. Brown, Chairman of the Construction Marketing Association.

"Social media is an exciting marketing opportunity for the construction industry if implemented effectively. While there is a lot of hype, we are increasingly identifying best practices, and more importantly, measurable results," Brown said. "Still, many construction brands have not leveraged this important channel of communications, and hence the need for such a webcast."

To register for the free webinar,