The World Floor Covering Association (WFCA) has extended the deadline for participation in its Benchmark Survey to July 15. The survey, usually only offered to WFCA members, is now available at no cost to non-WFCA member flooring retailers this year.

“We’ve heard from so many flooring retailers who wanted to participate but could not because of the tight deadline, so we decided it was worthwhile to extend the deadline so even more retailers can be a part of the study and reap the rewards,” said D. Christopher Davis, WFCA president & ceo.

In return for participating, those who provide information will receive The PROFIT Report, a financial and operating profile of the entire industry; a Performance Analysis Report, a confidential report sent directly to participants comparing their firm with similar participating firms; and the Profit Tool Kit Online, a Microsoft Excel Spreadsheet to assist in financial planning.

The WFCA Benchmark Survey is being conducted by Profit Planning Group, the firm that originated the benchmarking program for the American Floorcovering Association. In more than 20 years of conducting benchmarking studies, Profit Planning Group has an unblemished record of maintaining confidentiality, according to the WFCA.

To get the simplified form to participate or find out more about the program, call the WFCA at (800) 624-6880.