JJ Haines & Company, Inc., based in Glen Burnie, Md., has partnered with COMC LLC, makers of Avaire porcelain tile, to distribute the product throughout the Eastern Seaboard from Pennsylvania to Florida.

“There is tremendous excitement surrounding the launch of the Avaire partnership with JJ Haines. JJ Haines management, our salespeople, and our customers all see the value that the Avaire product provides,” said Richard Cutting, ceramic marketing manager with JJ Haines.

Avaire interlocking tiles are designed to be installed over existing floors without adhesive, and grouted the same day as the result of an interlocking floating non-skid base, according to Avaire.

“We are extremely pleased to be associated with JJ Haines, the largest flooring distributor in the United States,” said Rob Tarver, Avaire’s vp sales and marketing. “They have a record of growing their business by distributing quality products, caring about their customers and generating customer loyalty. Their business philosophy matches ours exactly, and we look forward to a long and profitable association with them.”

Cutting added that his company is excited about the partnership. “Recently we showed the Avaire program and provided product knowledge training at our JJ Haines Loyalty Club Summit meeting. The response was overwhelming. We sold a tremendous amount of displays and product, and our training session was standing room only. Our early success with Avaire is outstanding, and we expect the success to continue to grow.”