Now through Jan. 1, 2011, for every 200 yards of qualifying Bliss by Beaulieu carpet with Magic Fresh, qualified Bliss dealers will earn a $200 American Express Gift Card as part of the “Magic Fresh Magic Offer” incentive program.

“The American Express Gift Card program has proven to be extremely popular with our dealers,” said Patricia Flavin, sr. vp marketing for Beaulieu of America. “And our Magic Fresh odor reducing feature is catching on with consumers. She’ll spend over $7 billion this year on fragrances and air fresheners, so controlling odors are a big deal to her.”

The company’s ad campaign “Doggone Amazing!” – which features the Magic Fresh puppy – is based on new Magic Fresh test results measuring how well the odor treatment controls pet smells, as well as cooking and other common household odors. Dealers are asked to contact their Bliss representative to see if they qualify and to get program materials. Bliss for Kids is not included in the program.

Dealers can visit beaulieuofamerica.com/magic-offer for more information.