Shaw Living's Royal Treasure earns Styling Excellence Award
Royal Treasure in Multi, one of the most recent additions to Shaw Living’s Kathy Ireland Home International First Lady rug collection, has earned the company an NFT Styling Excellence Award.
Editor’s Note: The following is one in a series of profiles highlighting the winners of this year’s NFT Styling Excellence Awards. Entries were judged earlier this year by show goers at Surfaces and by readers online. A complete list of winners is available in the April issue.
Royal Treasure in Multi, one of the most recent additions to Shaw Living’s Kathy Ireland Home International First Lady rug collection, has earned the company an NFT Styling Excellence Award. According to Kim Barta, Shaw Living brand manager, the award shows that “the retailer approves of our direction and what we are doing.”
The rug combines a traditional look with rich, bright colors. “Brighter color is making a comeback and we wanted to have a new interpretation of what today’s traditional customer is looking for,” explained Neil Hegwood, Shaw Living creative director. “We added Moroccan motifs to give the design a global feeling, and we organized the design into rectangles so that a multi-colored approach would work and so that it would appeal to the transitional customer as well.”
Royal Treasure is made using Shaw’s Evertouch nylon, which is cradle to cradle recyclable. The rugs are available in five sizes ranging from 1’10” by 2’9” to 9’6” by 12’10”.
Shaw Living’s Royal Treasure rug in Multi.
Editor’s Note: The following is one in a series of profiles highlighting the winners of this year’s NFT Styling Excellence Awards. Entries were judged earlier this year by show goers at Surfaces and by readers online. A complete list of winners is available in the April issue.
Royal Treasure in Multi, one of the most recent additions to Shaw Living’s Kathy Ireland Home International First Lady rug collection, has earned the company an NFT Styling Excellence Award. According to Kim Barta, Shaw Living brand manager, the award shows that “the retailer approves of our direction and what we are doing.”
The rug combines a traditional look with rich, bright colors. “Brighter color is making a comeback and we wanted to have a new interpretation of what today’s traditional customer is looking for,” explained Neil Hegwood, Shaw Living creative director. “We added Moroccan motifs to give the design a global feeling, and we organized the design into rectangles so that a multi-colored approach would work and so that it would appeal to the transitional customer as well.”
Royal Treasure is made using Shaw’s Evertouch nylon, which is cradle to cradle recyclable. The rugs are available in five sizes ranging from 1’10” by 2’9” to 9’6” by 12’10”.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
