Shaw will again be the exclusive flooring provider and sponsor for the HGTV Green Home Giveaway, set for spring 2011. HGTV will build its fourth annual green home in Stapleton, an eco-progressive community in Denver, Colorado created on the site of a former airport in Denver.
Stapleton is reusing/recycling 4,700 acres of land and reconnecting it to Denver’s urban fabric. The 2,400-square-foot, custom-built “green” home being built there will be given away as part of the HGTV Green Home grand prize package next spring. A video and information about the location of the home is available at
"The HGTV Green Home gives us an opportunity to display the latest products, such as Shaw’s sustainable flooring, and highlight the newest practices for the ever-evolving standards of sustainable living," said Jack Thomasson, HGTV house planner. "The combination of a spectacular eco-healthy home design, built in a vibrant community, will undoubtedly make this our most dynamic HGTV Green Home ever."
The HGTV Green Home will feature open spaces that flow together to create an interactive environment. The home’s exterior mix of hipped and cantilevered roof forms gives a feel of a winged structure, recalling the site’s airport past. Constructed by Infinity Home Collection of Denver, a Shaw customer, the home will feature construction and design elements that are known to contribute to an energy efficient, cleaner and healthier living environment.
The 2010 HGTV Green Home Giveaway generated 17 million entries and a successful Spring is Green promotion for Shaw retailers. “We’re honored that Shaw is again the exclusive flooring provider of the HGTV Green Home,” said Steve Sieracki, Shaw’s vp marketing and product. “The sponsorship brings incredible brand awareness to Shaw and our vast offering of sustainable, stylish floors. Best of all, the sponsorship delivers value to our retailers through Shaw’s prominent presence on the network during the spring. During the HGTV Green Home time period, our commercials and HGTV.com drive consumers to shawfloors.com. And once on the site, the Spring is Green promotion drives purchase intent. It’s a win-win effort for all of us.”
Recyclable Shaw Anso nylon carpet and eco-friendly Epic hardwood will be featured in the 2011 HGTV Green Home. Viewers can enter for a chance to win the HGTV Green Home Giveaway grand prize package during the entry period, April 14 – June 2, 2011.
Shaw to provide all floors in 2011 HGTV Green Home
November 24, 2010