Freefit® Luxury Vinyl Tile has named Keith Lacognata vp of sales and marketing for North America. Based in Miami, Fla., Lacognata will drive strategic sales distribution as well as marketing support programs for the Freefit® brand.

A 10-year veteran of the flooring industry, Lacognata began his career at Hoboken Floors as an executive sales territory manager. For the past three years, he has been the sales and marketing manager at Suncrest Supply.

“We are delighted to have Keith driving sales and marketing for the Freefit team. He is a customer on-boarding expert, he understands the current needs of the marketplace and he is employing tools that make it easy to do business with Freefit,” said David Reichwein, ceo, Freefit Floors.