Warren Tyler, one of the flooring industry’s most sought after speakers, coaches and motivational trainers, has joined the Floor Covering Institute LLC, the international consulting group formed to serve the flooring industry.

As a consultant, Tyler works with retailers, manufacturers, distributors and buying groups helping them adapt to social and economic changes and to motivate and train their employees. He has written six best-selling industry books. Among his titles areFive Guideposts to Success, Real Customer Service, The Art of Selling Retail, Unleashing Your Selling Potential! The Amazing Power of LeadershipandWarren Tyler on Retail.His new collaborative book isYes! No! Maybe So!which explores the effects of gender and color on shopping habits. He is also owner of Motivation Plus.

“Since my mission is to professionalize the industry, it is a privilege and honor to align myself at FCI with some of the best and brightest minds in the industry. These are people I have admired for years,” said Tyler.

 Jim Gould, founder of the Floor Covering Institute, believes that Warren’s passion for improving the floor covering industry is “strategically aligned with the mission of the institute. We are thrilled to have Warren join our group of industry experts -  his focus on sales and retailing is critical to the success of the flooring industry and today’s market,” he added.

Tyler is the 11th member of the industry to join the international consulting group formed by Jim Gould in 2007, according to the Floor Covering Institute.