Shaw Floors is gearing up for its Fall Flooring Event 2010, running Sept. 24 through Nov. 8. Shaw’s annual fall promotion is designed to generate store traffic through a four-phased marketing approach that includes national advertising and local marketing support, a instant win sweepstakes, retailer incentives and consumer savings.

This fall, Shaw will begin airing television spots on Food Network and Style, as well as HGTV and TLC. Additionally, Shaw will be featured in consumer publications including House Beautiful and Traditional Home. Online banner ads will appear on web sites including and By clicking on the banner ads, consumers can play the sweepstakes and get a savings coupon at to drive business to retailer’s stores.