Stanton Carpet Corp. has acquired the carpet wholesale dealer distribution business of F. Schumacher & Co, which serves the high-end of the market with patterned carpets, mainly in woven wool. This transaction has no affect on Schumacher's other businesses, including the custom rug business or any other Schumacher business. The announcement was made jointly by Jonathan Cohen, coo of Stanton Carpet, and Bill Rambo, sr. vp of F. Schumacher & Co.
Schumacher carpet products will transition to be marketed exclusively under the Rosecore brand name. The Stanton and Schumacher carpet design teams will collaborate to design new products in the line with more moderate price points. The main focus for Stanton is to grow with the existing account base of Schumacher carpet, now Rosecore.
The new Rosecore products will continue to be sold through its existing network of sales agents and will be led full time by Bob Tucci, currently a vp with Stanton. Rosecore will also be showing at Surfaces 2011. Stanton will assume all operational responsibilities and re-locate the inventory to its Calhoun, Ga.-based distribution center.
According to Jonathan Cohen, Stanton's coo, “We are really excited about this acquisition; the Schumacher carpet products have a unique position in the very high style end of the market, particularly with Wiltons. The products are very different from Stanton; the Rosecore brand will act as a great complement to our existing assortment.”
“This arrangement is a marriage of strengths that creates value for both companies and, most importantly, for the customers of the Rosecore brand,” added Mason Morjikian, vp of Schumacher's floor covering business.