For the second time, Mohawk is putting SmartStrand with DuPont Sorona to the test at one of the most visible sporting events in the nation-showcasing “not just the carpet’s remarkable stain resistance and durability, but also its versatility in styling and design,” Mohawk notes.
From April 2-10, Mohawk is participating in this year’s Family Circle Cup Women’s Tennis Tournament, held in Charleston and Daniel Island, SC. The Family Circle Cup attracts more than 90,000 people to watch many of the world’s best players, including Caroline Wozniacki (the world’s number one player), Jelena Jankovic, Samantha Stosur, and Nadia Petrova.
Mohawk’s participation includes providing the red carpet for players as they enter the court, and for spectators as they come into the grounds. Traffic on the carpet is being recorded to demonstrate the “durability and resilience” of SmartStrand Sorona carpet, the company said. Mohawk also hosts a tent with demonstrations of SmartStrand Sorona and other products.
Further, during a special “Girls Night Out” event on Thursday, April 7, spectators and tennis professionals alike will get to the capabilities of SmartStrand with DuPont Sorona with the help of designer Taniya Nayak, Mohawk Spokesperson and star of HGTV’s “Designed to Sell,” who will be on hand as a celebrity bartender. Nayak will mix drinks like “Magic Carpet Cosmos” or “SmartStrand Sangrias,” periodically spilling the colorful concoctions on the SmartStrand Sorona carpet in the Grand Lawn Bar. “A cleaning crew will be on hand to show how even the toughest stains can be easily removed, thanks to the engineered-in stain resistance of SmartStrand with DuPont Sorona,” Mohawk added.
Additionally, Nayak will provide design and décor tips to the audience. To further spread Mohawk’s message, she’ll be providing interviews inSkirt!Magazine, local newspapers, appearances on radio and “Low Country Live,” a popular local television news and lifestyle show.
“Last year, we emphasized the stain resistance and durability of SmartStrand with DuPont Sorona,” said David Duncan, Vice President of Marketing for Mohawk. “This year, we’re going a step further, and including style and design as part of the message.”
Mohawk also provided the laminate flooring for the Grand Lawn Bar, the Ice Cream Parlor, and for VIP suites. To learn more, visit www.MohawkFlooring.com.