Russell Rogg

Flooring maker Metroflor Corp. has named Russell Rogg as president and ceo. Rogg, formerly director of sales for Wilsonart Flooring, will be responsible for sales, marketing and operations.

The company’s objective is to continue its efforts in the LVT category, with specific interest in strengthening its two-step distribution relationships and establishing continuity within its product portfolio.

“We are so thrilled to have Russ on our team now and feel he is the right man at the right time to lead Metroflor to the next level of success in our industry,” said Harlan Stone, president and ceo of sister company Halstead International.