Armstrong has named Kevin Biedermann senior vice president of residential Armstrong floor products for North America. Biedermann will be responsible for the residential go-to-market organization, including product management, design, customer service, sales, and marketing.
“It is such an exciting time to be at
Armstrong. Given the current economic
environment, it is difficult to foresee what will happen with demand for floor
products. However, I firmly believe that
Armstrong is well positioned to win due to their strong brands, market position,
and financial strength – regardless of what happens in the market,” said
joined Armstrong in 2001 and has progressed through positions with the company.
Most recently he served as the vice president of residential product management
for Armstrong floor products. Prior to that he served as the vice president of
product management for laminate/IMA, where he was able to increase sales,
direct margin, operating income and market share significantly, before changing
positions to take on new challenges as the vice president of commercial sales
for Armstrong building products. Prior
to joining Armstrong he held key management positions in the aerospace industry
and spent 11 years with General Electric Company. Biedermann holds a bachelor’s in systems
analysis from Miami University in Oxford,
addition, Allen Cubell has been named vice president of residential product
management and will lead the product management and design teams as well as
assume responsibility for the premium wood business. Paul Murfin has been named vice president of
residential sales and will lead the sales organization including customer
service. Erik Christensen and Patrick Barnds will continue in the positions of
vice president, Lowes sales, and vice president, The Home Depot sales,
respectively. Biedermann will oversee all of these key management positions.