For the first time in company history, Anderson Hardwood Floors is launching a laminate flooring line. The three collections (Essentials, Artisan and Brilliance) are made in the U.S. and feature a coreboard engineered to be strong, stable and moisture resistant. Additionally, the products feature a patented locking system on all four sides without the use of adhesive.
“Anderson is pleased to offer our distributor channel such a versatile, stylish and varied laminate program at competitive pricing,” said Don Finkell, Shaw Hardwood ceo. “Representing the leading-edge styling of Anderson from a visual perspective, the products are an affordable alternative for consumers who love our hardwood.”
The Brilliance Collection features two exotic looks, koa and quabracho, with a durable, high-gloss finish in 5 1/2” wide planks. Exotic Brilliance is available in three colors and Tropical Brilliance is available in two golden hues. The products carry a 25-year warranty.
The Essentials Collection offers Oak Essentials, Cherry Essentials and Hickory Essentials in two color selections. A durable textured finished is designed to highlight each wood species in a dramatic 8” wide plank.
Mirroring the look of hand-hewn hardwood, the Artisan collection features a hand-scraped texture that’s subtle and refined with an extremely realistic visual, according to the company. Available in a 5 1/2” wide plank with four-sided beveled edges, Artisan Oak and Artisan Cherry are offered in two colors and Artisan Hickory in three hues.
Anderson enters laminate flooring segment
January 7, 2011