Green screen effects are used to create a virtual world of walls, furniture and outdoor scenery for a series of room scenes depicted in the new Bliss website, designed to demonstrate the durability and beauty of Bliss carpets in a variety of situations. Photo courtesy of Beaulieu of America.

Beaulieu of America is renovating its website. Slated to launch in January in time for Surfaces and the spring selling season, Beaulieu’s new website under the Bliss brand has been in development for several months.

“The entire purpose for this new website is quite simple.” stated Patricia Flavin, svp marketing for Beaulieu, “We want to support our dealers with the best website possible to entertain and educate the floor covering customer about Bliss products and drive them to Bliss dealers to make the sale.”

The new Bliss website will bear no resemblance to the current site, as an acknowledgement of the increasingly sophisticated online consumer demanding a robust web presentation of products and ideas, said Flavin. “This new website will provide our visitors with a uniquely 'Blissful' brand experience. It will raise the bar in the flooring category for style, inspiration and information.”

Included in the new site is a video opening that will walk the visitor through a Bliss home, assisted by advanced computer-generated effects. Product sheets will acquaint the visitor with details about specific styles and colors. The site will also become the home for a new Bliss blog and Design Trends team to engage the Bliss brand in a dialog about home décor with the consumer.

The site will also offer an extensive look at unique Beaulieu proprietary features and benefits, company philosophy and core beliefs about service and community involvement, green leadership, a dealer locator and a host of downloadable information for dealers and customers. Visitors to the Bliss Surfaces Booth #S3811 will be invited to take a personal tour of the new website and its capabilities.