The new consumer website.

The World Floor Covering Association (WFCA) has completely revamped its consumer flooring website at The site offers consumers improvements in navigation and accessibility, in addition to digital tools and an enhanced user interface.

The new site includes design articles and advice from Annette Callari, A.S.I.D., along with the latest in floor trends and consumer-relevant industry updates. It also features the interactive design tool Virtual Designer by EcoColor, which allows visitors to view hundreds of different floor styles in rooms that resemble their own.

The member locator search was also redesigned. By entering a zip code, visitors will instantly receive a list of retailers in the area.

“Website technology has evolved very rapidly and WFCA wants to ensure we continue to provide consumers and our members with the most advanced and up-to-date tools,” said D. Christopher Davis, WFCA’s president and ceo. “Our solid digital strategy will ensure that it continues to flourish and grow as an information resource and destination.”