Distributors of the APAC brand of floor-covering adhesives are revving up for 2011 with a new look in product packaging and marketing support materials, supported by a custom motorcycle sweepstakes promotion.
“APAC adhesives represent a robust, well respected brand known to floor-covering installers for its classic performance,” said Product Manager Jeff Johnson. “Our new brand redesign reinforces this image, and product information is now available in English and Spanish.”
New products have also been added to complete the line. To kick off the new look, the APAC brand introduced a year-long sweepstakes promotion at Surfaces 2011. Visitors to the company’s booth were able see the grand prize, a custom chopper designed and built by Demon’s Cycle of Pompano Beach, Fla.
Throughout the year, each time an installer buys select APAC products, he or she will find a sticker attached. Information from the sticker can be submitted via the APAC web site at www.apacadhesives.com to find out if the installer has won a chance at the grand prize or one of several lesser prizes. The grand prize will be awarded at Surfaces 2012.
“The classic performance of this motorcycle is a great match to the performance of APAC products,” Johnson said. “We have a winning combination here, and we intend to have a great time with our customers while getting a lot of mileage out of the promotion.”