In spite of snow and ice impacting attendance in Atlanta, Beaulieu officials were extremely upbeat following their regional show there and in Dallas. Both events were held simultaneously the previous week.

“Dallas attendance on the first day was better than last year’s total numbers,” said Richard Abramowicz, divisional vp for Beaulieu.

“Many of our customers believe 2011 will be significantly better in the retail replacement segment and are positioning themselves with new product and program commitments early in 2011 to capitalize on the pent up demand,” noted Dallas Chapman, divisional VP for Beaulieu.

Dealers were given first-hand looks at two new collections: Bliss Magic Fresh and Bliss HealthyTouch, along with a new generation of display systems, Magic Fresh built-in demonstration capabilities, dealer support and incentive programs, and a sneak peek at the new Bliss website.

“We received very positive feedback from dealers on our new racks and positioning,” said Patricia Flavin, svp marketing. She was on hand at the Atlanta show. “The reaction to HealthyTouch pricing, merchandising and positioning was very strong and many dealers said we blew the competition away.”

When asked for his assessment, Jeff Meadows, Beaulieu of America's chief marketing officer, was ecstatic. “Dealers love the rack and positioning. The HealthyTouch products were raved about. We can't get these out fast enough.”

The next stop for Beaulieu will be Surfaces in Las Vegas, January 25-27, where the company will exhibit at Booth #S3811.