Tarkett said it will significantly expand its presence at Surfaces 2011, to more than 7,700 sq. ft. of exhibit space. The exhibit, at Booth #S5324, is designed to showcase Tarkett’s flooring through its “love the day to day” brand messaging. The booth’s exterior and interior will feature imagery showing everyday life taking place on Tarkett floors.
Additionally, a large display section has been designed based upon what distributors and retailers told Tarkett they wanted to see. “We reached out to more than 100 retailers across the nation and asked them what keeps them up at night and what they need to make their business better. These, and a vast number of similar business development questions, gave us the input to develop our exhibit space as a direct response to address their specific needs,” said Gary Finseth, Tarkett Residential director of marketing. “When you walk through the Tarkett booth you’ll see their actual quotes and beneath their quotes you’ll see and learn how Tarkett addresses those needs via our products, programs or services.”
The booth will also feature four oversized interactive touch screens in its center area, allowing visitors to interact and easily navigate Tarkett's selection and messaging. Another extensive part of Tarkett’s exhibit space will include a 2,000 sq. ft. selling venue – a first of its kind for Tarkett. There, attendees will be able to receive Surfaces show special pricing on first quality, current running products, as well as ‘first come, first serve’ opportunities for purchasing of short roll items.
In addition, the exhibit’s perimeter will include extensive ‘landscaping’ inter-mixing the different types of Tarkett’s North American branded flooring products. These complement a significant section of the display devoted to the entire family of Tarkett brands, including Tarkett Residential, Johnsonite and Azrock.
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Tarkett to launch 7,700 sq. ft. Surfaces exhibit
December 29, 2010