Christine B. Whittemore, chief simplifier of Simple Marketing Now LLC, will focus on connecting with customers in-store and online in three education sessions she will lead during Surfaces 2011, the annual exposition for floor covering professionals set for January 25-27 in Las Vegas.

The three sessions, which address social media marketing, the retail experience and marketing to women, offer flooring retailers strategies and tactics for building trust and digital visibility with coveted women consumers. They consist of a three-hour workshop and two one-hour seminars take place at the Mandalay Bay Convention Center, including:

• The Basics of Competitive Marketing (January 24, 1:00 pm to 4:00 pm)
• Social Media 101 (January 25, Noon to 1:00 pm)
• Marketing to the Ultimate Power Consumer: WOMEN (January 26, Noon to 1:00 pm)

“Many Surfaces attendees realize that the marketplace in the digital age has changed. As expert as they may be in establishing a profitable business relationship that begins with customers in their stores, they find it more difficult to draw customers in from outside. However, the more aware they are of how women consumers begin the purchase process online and what they look for online and in-store, the better retailers are able to build credibility with customers ahead of time,” says Whittemore. “These three sessions will help retailers build trust and visibility with customers starting with Google and going beyond the cash register.”

For more information on these sessions and to register, visit the Surfaces website here.