Beaulieu of America hosted a consumer press luncheon during Surfaces 2011 at Mandalay Bay Resort Hotel in Las Vegas. On hand representing Beaulieu were several Beaulieu executives, including Ralph Boe, president and ceo; and Carl Bouckaert, one of the founders and owners.
“This is part of our ongoing push to create greater interest in the importance of floor covering in the home,” noted Patricia Flavin, svp marketing for Beaulieu. “We want to make sure our industry is well represented in the home décor magazines, blogs and websites our customers are using to get ideas.”
The press was also introduced to new 2011 Bliss collections: Magic Fresh odor-reducing carpet and HealthyTouch carpet. In attendance were representatives from the leading home décor publishing groups in America. Following the luncheon, media representatives were given a tour of the show.