Healthier Choice has named Gary Hernandez, Sr. its chief business officer and evp sales & marketing. He will be responsible for leading, overseeing and managing all sales, marketing, business channels, strategic growth and diversification plans, as well as seeking, leading and managing industry acquisitions and new opportunities for Healthier Choice.
Hernandez joined Healthier Choice early last year as vp sales for the western United States, after the company acquired his Flexitions product line. He is an industry veteran with an in-depth background in business management, sales, product development, diversification and strategic growth. Hernandez will work closely with President and CEO Craig Poteet.
Healthier Choice manufactures premium frothed polyurethane carpet cushion, acoustical underlayment and stainable flexible transition moldings for residential, commercial, and hospitality applications. Family owned and operated, Healthier Choice was established in 1974 and is based in Dalton, Ga. For more information visit www.healthierchoice.com or call (800) 872-8426.