Wools of New Zealand is offering its Premier Partners the “Live Well with Wool” promotion. From April 1 through May 15, every customer who purchases $1,000 or more of any Wools of New Zealand brand product at a Premier Partner showroom will be entered in the “Live Well with Wool” sweepstakes.
Winners will receive a year’s worth of “Live Well” services by choosing one or a combination of services including: Personal Chef, Massage Therapy, Spa Treatments and/or Professional Domestic Services. Wools of New Zealand will work with the winner to find a service provider they approve of, or pay for one year of weekly or monthly services from the winner’s existing provider.
The Wool Specialist who worked with the winning customer will receive an iPad or a $500 cash prize. All Premier Partner sales associates are required to complete the Wool College course to become a Wool Specialist.
“Through our Premier Partner program, Wools of New Zealand is connecting showrooms with mill partners in new and powerful ways,” said Elise Demboski, exec director, North America, Wools of New Zealand. “Instead of promoting one or two lines at a time, 'Live Well with Wool' enables showrooms to offer an incentive on all their Wools of New Zealand brand products.
Wools of New Zealand’s mill partners also benefit from the “Live Well with Wool” promotion, according to Don Karlin, vp sales and marketing for carpet manufacturer J. Mish. “Wools of New Zealand has been a great force for the advancement of wool,” Karlin noted. “The upcoming 'Live Well with Wool' promotion supports all Wools of New Zealand partners and is coupled with training through the Wool College that helps educate retail sales people so they can share the wonderful advantages of wool with their customers.”
Wools of New Zealand will provide Premier Partners with a local press release, advertising materials, posters, promotional email, website banner ads and point-of-sale materials to promote the “Live Well with Wool” event.
Each Premier Partner will receive a sweepstakes box and entry cards for qualifying sales made in their stores. On May 16, each Premier Partner will draw one winner and submit that name to Wools of New Zealand for a final drawing on June 1. A dedicated “Live Well with Wool” website will be created to support the sweepstakes event.
During the promotion, WoolClean kits will be available to Premier Partners at a 50 percent discount.
In support of “Live Well with Wool,” Wools of New Zealand will make a $1,000 donation to Dress for Success, a non-profit organization that provides interview suits and career development help to low-income women in more than 75 cities worldwide.
WONZ 'Live Well with Wool' event starts April 1
February 24, 2011