Expo Revestir, the largest tile show in Latin America, opened March 22, as attendees from more than 65 countries filled the Transamerica Expo Center in Sao Paulo, Brazil. The show is celebrating its ninth year as a leading forum for ceramic tile design and production.
The show highlighted the achievements of the Brazilian ceramic tile industry, which is expected to grow more than 6 percent in 2011. “Brazil is now going through an important phase in its economic development,” noted Antonio Carlos Kieling, president of Expo Revestir.
This edition of Expo Revestir featured more than 200 exhibitors. Attendance for the four-day show was more than 41,000, with tile and stone sales expected to exceed $170 million.
On the show floor, Eliane debuted several new series, including its Colortrend line of glazed wall tiles in a variety of colorful hues. Maxigres is the company’s latest large-format floor tile that is also designed for heavy traffic. Breccia is a large format stone look tile with a highly dimensional color pattern, produced with the company’s advanced silk screen process.
Lanzi introduced an innovative new large-format, white body porcelain series, Clean Up, which is designed to resist staining and make spills easier to clean.
Incefra recently started producing porcelain tiles, launching its new Dry Tech series. The company also introduced a new brand, Design, which offers consumers high-fashion tile designs at an economical price.
Portobello unveiled an ambitious new color program, PB-Tone 2011, which allows all the company’s products to be mixed in a virtually infinite variety of ways. The company also introduced a variety of new designs based on natural wood and stone materials.
“We have been getting great feedback from our U.S. customers on our travertine and concrete looks,” noted Cesar Gomes Neto, Portobello director of international operations. “We expect a good response to our new Marmo line, based upon the past success of similar designs in the United States.”
Expo Revestir will return to the Transamerica Expo Center in Sao Paulo, Brazil, March 6-9, 2012. For more information, visit www.exporevestir.com.br.