Mohawk’s recent three-day “Spirit of the Entrepreneur” conference brought together members of its ColorCenter and Floorscapes programs, making the event the largest in Mohawk’s history. More than 2,000 show-goers including 1,170 aligned dealers convened in National Harbor, Md., near Washington, D.C., for the annual Solutions dealer event.
“Any dealer that’s made it here is a market-share leader,” Lape said. “These are people who are looking outward, and not just in hunker-down mode.”
Linda Vogler, office manager of Carpet Connection in Panama City, Fla., said she was at the show to see what new products she could bring into the store. “Most of our business is through referrals and word of mouth,” she explained. “We constantly get new things in there to keep our customers coming back.”
“I think it’s best to educate them with small tidbits, not overwhelm them,” Edwards said. “That way, when they’re ready to purchase flooring, you’ll be in the back of their mind as someone who has been helpful to them and not annoying.”