To celebrate the introduction of its new Bliss Magic Fresh Collection and Bliss HealthyTouch Collection, Beaulieu plans to issue dealer coupons. For dealers who take both collection displays, the dealer will receive $1,600 in coupons that are valid for any style on either display. The dealer can use one $25 coupon per invoice line item of 40 sq. yds. or more.
“That adds up to substantial savings,” according to Mike McAllister, VP of Marketing Information Systems. “It practically pays for itself.”
In addition to coupons, Beaulieu is also adding special terms for purchasing the displays to make it easier to showcase the latest Bliss product. When the dealer buys both displays, the dealer gets special 180-day terms, payable in equal installments over six months. Or if the dealer buys one of the displays, the dealer gets special 90-day terms, payable in equal installments over three months.
Both the Magic Fresh and HealthyTouch displays are completely new, up-scale designs with built-in customer demonstration areas to prove the effectiveness of Beaulieu’s Magic Fresh odor reducing treatment. The Magic Fresh Collection display holds 32 styles arranged good-better-best. The HealthyTouch display holds 20 styles of Beaulieu’s softest-ever SoftSense BCF polyester filament fiber carpet with features like Silver Release antimicrobial protection.
Beaulieu will also bring back its American Express Gift Card promotion starting Feb. 1. Qualified dealers will receive a $200 gift card for every 200 yards of qualifying Bliss carpet sold (except Bliss for Kids). Promotion ends Dec. 31, 2011. Dealers are urged to get details from their Bliss representatives for all promotions.
Dealers may also find show specials like sample packages and roll specials when they visit the Bliss by Beaulieu booth # S3811 at Surfaces 2011.
Bliss gears up for dealer incentives
January 14, 2011