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CEO Letter Series: MP Global Products LLC

July 19, 2011


Dear Flooring Industry Colleagues:

In our industry, what lies beneath the finished surface has become increasingly important in today’s green-thinking society. Luckily for dealers, architects, and contractors, technology has delivered innovative solutions for engineered underlayment that can meet eco-aware owner and end-user expectations and optimize performance under just about every type of floor.

A manufacturer committed to upholding environmental responsibilities can make eco-friendly products that deliver excellent performance at a fair price point without compromise, balancing business goals with social responsibility.

Buyers looking to maximize ROI while thinking green want quality performance, durability, long life, and ease of installation in their environmentally friendly flooring products just as they have always wanted in all their building material purchases.

When evaluating underlayments for under each type of flooring, discerning customers look for capabilities and characteristics that address such attributes as noise control, moisture protection, ability to level uneven subfloors and/or smooth out minor subfloor imperfections, and insulating capability, as well as sustainability and, in many projects, the ability to the accumulation of LEED credits for project certification.

At MP Global Products, our company philosophy has always centered on the concept of kindness to the environment. We have always been an innovator and leader in the manufacture of sustainable acoustical underlayments for hard surface flooring. In manufacturing our fiber underlayment products, each month we use about 760 tons of recycled fiber otherwise destined for landfill. Indeed, our fiber underlayments are certified for their high percentage of recycled content by Scientific Certification Systems, a widely recognized third party certifier of environmental and sustainability claims for indoor products.

Our best known product, QuietWalk®, a premium odorless and non-allergenic sound-suppressing insulating underlayment for laminate and floating wood floors and which adds an R-value of at least 0.50 to the floor system, is composed of at least 95% recycled fiber. And our Fiberbacker® acoustical crack suppressing underlayment for under tile, porcelain and natural stone is made from 100% recycled fibers.      

Our two newest products, high performing time- and labor-saving self-adhesive membranes for floor and wall tiling, continue to uphold industry goals for sustainability. UltraLayer® Peel & Stick is a self-adhesive acoustic and protective membrane for under ceramic tile, porcelain tile and natural stone, made with the same eco-friendly manufacturing, acoustic and insulating technologies used in all MP Global Products fiber underlayment. And TileQu!ck™ is a 2-sided self-adhesive roll-out backing for wall tile which creates an instant strong-adhesive bond to the wall without messy mortar or the wait typically associated with traditional methods and materials, enabling same-day tiling and grouting of backsplashes and countertops with small or large tiles.


Best wishes,

Al Collison
President/CEO

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