Earlier this year, Ron Dunn, president and co-ceo of Alliance Flooring, and his wife Sandy purchased an RV in order to visit member stores around the country, in an event called The DRIVE Across America.
“In our earlier years I knew every member and had been in all of our stores. Once our member count surpassed 250, this dynamic changed. At our last convention, as we focused on what owners and managers can do to drive business everyday, it occurred to me as I looked around the ballroom, I could not, in my mind’s eye, picture half the stores represented. I knew it was time to drive to their cities,” Dunn said.
Since hitting the road in late May, Ron and Sandy have visited over 70 stores in 14 states and are currently on a drive through the Pacific Northwest visiting members in Colorado, Oregon, Washington, Montana and North Dakota.
Tracy Regan, owner of More Than Tile in Boiling Springs, S.C., noted, “Ron and Sandy are not only great hosts of our conventions, but are great guests as well. They asked questions and really listened to my answers. I feel like I matter just as much as the largest dealer in CarpetsPlus Color Tile, and I have felt like that from the day I joined.”
Dunn said he plans to visit every member store. “Every stop has been insightful and invigorating. This will probably extend over the next two years, but in the end we will step foot in every member’s store, hear their story and then share their insights, experiences and success.”