Starting at the Summer 2011 Las Vegas Market, six rug showrooms on the eighth floor of Building C are moving to Building B and co-locating within the home decor and adjacent rug showrooms.

Rug companies in new locations include Chandra (B-300), Natco/Central Oriental (B-367), Dynamic Rugs (B-504), Masland Carpet and Rugs (B-416), Rizzy Rugs (B-518, B-520 and B-524) and Colonial Mills Inc. (B-431). Las Vegas Market will commemorate the relocations with a champagne toast, Wed., Aug. 3, at 3 p.m. in each of the newly relocated rug showrooms. Attendees are invited to join this celebration launch of the new space with this complimentary champagne toast.

“With the move to Building B, these rug showrooms will experience a new synergy and excitement with the strong home décor segment at Las Vegas Market,” said Robert Maricich, ceo for International Market Centers, parent company of World Market Center Las Vegas. “Retailers will be equally pleased with the convenience of these new resources and the cross-buying opportunities it presents on these floors.”

“To be intermingled now with the home decor marketplace is significant in that we now have the opportunity of the broader home furnishings buyer,” said Don Scarlata, president and ceo of CMI. “We feel this new opportunity in Building B will have an increased traffic and showcase Colonial Mills to a new array of home decor buyers. We hope to expose our area rugs to retailers that otherwise may not have purchased rugs, and we feel they’ll certainly have that opportunity when visiting our new showroom in Building B at Las Vegas Market.”

The showrooms previously occupied by these rug exhibitors on the eighth floor of Building C will allow for further growth and expansion within the gift segment in that building, according to market officials.

“We are excited about moving where we hope to see more mainstream rug buyer traffic in Building B,” said Dan Phelan, vp marketing for Masland Carpet and Rugs. “Masland has shown at the Las Vegas Market for the last two years and we are confident the move to Building B will garner more buyers. We’re looking forward to boosting our number of visitors and bullish on the opportunity for this Summer market and beyond.”

Additionally, Las Vegas Market attendees will notice new merchandised vignettes on floors 3, 4 and 5 of Building B, showcasing some of the latest products in the home decor categories. These displays, entitled “B Scene,” will be merchandised and highlight samples not only from these newly relocated showrooms, but other home décor showrooms in Building B, as well.

Registration for Summer 2011 Las Vegas Market, set for Aug. 1-5, is now open. For more information, visit www.lasvegasmarket.com.