Beaulieu of America will roll out Bliss EverClean carpet at Surfaces 2012, which is designed to stand up to the challenges associated with owning pets.

Made with solution-dyed polyester, the product is engineered to be impervious to stains and can even be cleaned with a 50/50 solution of household bleach and water. “Everyone appreciates the cleaning and disinfecting power of bleach,” observed Ralph Boe, president and ceo of Beaulieu.

All styles will be made with Beaulieu's SoftSense fiber technology in face weights ranging from 25 to 58 oz., from level and graphic loops to textures and friezes. The collection will feature 21 styles and include Magic Fresh built-in odor reducing treatment and 3M Scotchgard Protector.