Building industry professionals have selected Armstrong Residential Floor Products as the top-rated vinyl flooring manufacturer in the Peninsula Publishing 2011 Brand Preference Survey and as the ‘Greenest Floor Company’ by readers of Green Builder magazine.

Armstrong's StrataMax flooring with a Distressed Hickory look.


Building industry professionals have selected Armstrong Residential Floor Products as the top-rated vinyl flooring manufacturer in the Peninsula Publishing 2011 Brand Preference Survey and as the ‘Greenest Floor Company’ by readers of Green Builder magazine.  

The nationwide survey, conducted by Peninsula Publishing, publishers of Builder & Developer, 50 Plus Builder, Green Homebuilder Options, Residential Contractor and other magazines in the Western and Sunbelt regions of the United States, recognizes quality products and services within the home building community. The results of the Peninsula Publishing 2011 Brand Preference Survey are featured in the January issue of Builder & Developer magazine.

The annual Brand Preference Survey targets residential builders, architects and contractors who make major buying decisions. The independent survey solicited direct feedback from professionals in a yearlong reader poll conducted through its print titles, websites and LinkedIn and Facebook pages, where respondents ranked the brands they most recognized and preferred. More than 50 different categories were represented, including flooring, appliances, lighting, decking and paint.

In addition, Armstrong was recognized by Green Builder magazine as the greenest flooring company in the publication’s annual Readers’ Choice Awards. The winners appear in the January issue of the magazine.

“The highest compliment is being recognized by customers for a job well done, and this survey does just that. We work hard every day to earn customers’ business,” said Dawn McElfresh, Builder Channel Manager, Armstrong.