Personna recently introduced a new line of coated blades at the Surfaces trade show in Las Vegas, N.V. More than a thousand visitors from the U.S. and abroad visited the company’s booth throughout the three-day conference. Personna representatives were on hand to demonstrate its blades and several new tools, including the redesigned loop pile cutter, rollers, and a seam iron with a new thermostat.

“There was a lot of excitement about how Personna is helping the pros get better results than ever,” said Bob Senesac, Vice President, Marketing Industrial/Professional Division. “Our loop pile cutter’s ergonomic design offers better blade control and added comfort. Customers will also find the improved handle on our rollers reduces fatigue. And the new thermostat in our seam iron helps reduce variation in heat cycles.”

Personna officials noted a 25 percent increase in traffic at its booth over previous years. As part of a mailing promotion, visitors who stopped by to see the new products were eligible for several giveaways, including a $10 gift card that can be used for online orders.

Personna also announced the launch of its new website,,which enables customers all over the world to purchase products online, find a local retailer, get product information and quotes, learn about new products and watch instructional videos to improve their skills and techniques.  Other features include a custom blade design option and special offers and sweepstakes, such as the 2012 Personna Blades for a Year Giveaway. The entry form, details and Official Rules are available at the website.

“We’ve built our new website with the same goal as when we design our products – to provide our customers with the best solutions that meet their needs,” Senesac noted.  

The company also announced the appointment of industry veteran Robert Varden as Technical Advisor. Varden, president of the International Certified Flooring Installers Association (CFI), was in Las Vegas when Personna announced his new role. With more than 35 years in the flooring installation business, Varden will assist Personna in the research, design and development of its carpet installation tools and blades, as well as oversee customer support services, including a technical support line and instructional videos available at Personna’s new website.

“Robert has played a huge role in raising the bar for flooring installation professionals and shares Personna’s commitment to providing our customers with the best products and services. We look forward to the contributions Robert will make to the Personna brand,” Senesac said.