Douglas Broward has been appointed to the newly created office of AMC svp/branding, a position created to help accelerate and expand AmericasMart’s growth in the global tradeshow/trade mart arena, according to Jeffrey L. Portman, Sr., president and chief operating officer.

Broward is charged with creating and sustaining AmericasMart brand continuity across all shows, markets and business lines through all marketing communications channels and in the AmericasMart on-site brand presence.  

“Douglas brings his creative prowess to bear on every aspect of our business. He will help lead the charge to express AmericasMart in cutting-edge, harmonious ways through all internal and external expressions of our brand,” Portman said.

Broward joins AMC following his leadership as chief creative officer at Grizzard Advertising, which is part of the global advertising and marketing firm Omnicom Group. At Grizzard, and in other agencies and firms, Broward served at the creative forefront with highly successful branding and strategic creative programming developed for a large stable of clients.