Building off the room refresh concept it launched last year in partnership with interior designer Erinn Valencich, Quick-Step said it will provide consumers with even more tools encouraging them to execute their own room refresh. At Surfaces, the brand is launching a Quick-Step Color Guide take-home piece designed to make it easier for consumers to choose the right Quick-Step floor.
“Research shows that consumers start shopping by color and want choices, but are often overwhelmed by the number of options,” explained Valencich. “So Quick-Step’s new Color Guide organizes Quick-Step floors by color category, describing each color category and what it brings to the space. Within this design tool, I provide professional style advice such as complementary wall color recommendations and suggestions for cabinetry finishes to go with each of the color categories.”
“This added value makes it even easier for our retailers to sell more Quick-Step product,” added Paij Thorn-Brooks, senior director of marketing for Quick-Step.
Valencich will be on-hand tomorrow in Quick-Step's booth (#S6549) at Surfaces.
Quick-Step, Valencich create new 'room refresh' tools
January 24, 2012