In its new Bliss HealthyTouch Express program running through March 31, Beaulieu of America said it will guarantee its Bliss HealthyTouch collection will be processed and shipped within five days of credit approval or Beaulieu will pay the dealer $25 on individual orders of 200 yards or less.

“We wanted to underscore our commitment to our dealers,” stated Casey Johnson, svp residential sales. “Their ability to get product in a timely fashion translates into cash flow, customer satisfaction, and ultimately, repeat business for our dealers.” The program includes all 20 styles and 418 skus of the HealthyTouch collection.

Bliss HealthyTouch combines SoftSense polyester fiber with the durability of a Lifetime Stain Warranty, Magic Fresh odor reduction, Silver Release antimicrobial technology and 3M Scotchgard Protector. “This carpet is an amazing consumer value and Beaulieu’s commitment to service makes it hard to beat,” Johnson noted.