For Surfaces, Preverco said it is prepping an exhibit featuring “a sleek and modern booth where innovation is the central theme.”
Preverco said it based its new product introductions on thorough trends analysis, showing a growing demand for larger planks, lighter colors, custom textures and matte finishes. Preverco will be unveiling 5” Hickory and Quarter Sawn White Oak hardwood floors designed to respond to those trends.
According to Etienne Chabot, vp marketing, “Consumers have very specific tastes and want to replicate what they see in design magazines in their own homes. We make sure we are always integrating the latest fashion and trends to our product lines.”
Preverco gearing up for Surfaces
January 21, 2012