Beginning Jan. 24 and continuing through Dec. 29, Bliss dealers will be able to participate in Beaulieu’s expanded American Express Gift Card Incentive Program. For every 200 yards of qualifying Bliss styles, qualified dealers will get a $200 American Express Gift Card, redeemable in thousands of retailers, restaurants, movie theaters and hotels.

“There is no limit to the amount of $200 gift cards a dealer can qualify for and receive,” said Casey Johnson, Senior VP of Residential Sales. “That’s one reason why this continues to be our most popular promotion with our dealers.”

Eligible products in this promotion include styles from Bliss EverClean, Bliss Magic Fresh, Bliss HealthyTouch, Bliss Stainmaster with Magic Fresh and Bliss Healthy Home II. Dealers must contact their Beaulieu representative for a complete listing of eligible products, as well as terms and conditions for program participation.