Armstrong's Artesian Hand Tooled Birch in Chutney Spice.


Armstrong Residential Floor Products was awarded four Awards for Design Excellence (ADEX) for distinctive products in resilient and hardwood designs.

Presented annually for exceptional product design of furnishings and building materials marketed to the design trade, and sponsored by Design Journal,the ADEX competition is the largest awards program for product design of furniture, fixtures and finishes.

Ranked on form and function, two new Armstrong hardwood floors received awards – ADEX Platinum for Artesian Hand Tooled Birch, a delicate hand-sculpted domestic hardwood, and ADEX Gold for Performance Plus Hardwood, Armstrong’s exclusive acrylic-infused hardwood floor. According to Milton Goodwin, vice president, Hardwood Product Management, “These floors withstand the demanding lifestyles of modern families; they’re perfect for active homes with kids and pets.”

Alterna Reserve Premium Groutable Tile received both Gold and Silver awards. Alterna Reserve is designed to capture the colors and textures of travertine stone, quartz and slate, in 32 tile variations. “The look of natural stone continues to be a design favorite that brings elegance and style to any space,” noted Vice President-Resilient Product Management Allen Cubell.

“We are proud to receive these multiple awards. Our team of product designers search the world of art and fashion to find inspiration for Armstrong’s portfolio, aimed at bringing designs to retail that people want to buy,” added Marketing Vice President Mara Villanueva-Heras.

An anonymous panel of professionals representing a cross section of the design industry conducts all voting for the ADEX Awards. This year’s ADEX Awards attracted upwards of 2,000 companies submitting thousands of new products.