Beaulieu of America has announced changes in its management structure, effective immediately. These changes reflect Beaulieu’s continued plan to strengthen and grow its position in the market following its securing a $230 million loan refinance package in October of last year and a string of successes with major accounts and industry awards since Surfaces.
Reporting to CEO Ralph Boe as part of the executive committee are Del Land and Peter Farley, who maintain their positions of CFO and Legal Counsel, respectively. New to the committee is Karel Vercruyssen as President/COO. “Karel comes to us from Beaulieu Canada where he grew that company extremely well as its CEO and president over the last five years,” said Boe. “He will also continue to have responsibility for the separately owned Beaulieu of Canada.”
Reporting to Vercruyssen are the following divisional operations: Commercial, led by newly appointed Nicolas Bouckaert as President; and two newly formed divisions led by vice-presidents: Phil Bates over Woven Fabrics and Hans Bakker over Specialty Fabrics.
Vercruyssen will also act as president to the Residential division and handle its operations duties, while Boe will also be over the Residential Sales and Marketing departments in addition to his CEO responsibilities.
“We are definitely headed in the right direction,” Boe noted. “This new executive structure will allow us to better harness the very positive momentum we’ve begun over the last six months and be more laser focused on each division in the company.”