Kinnelon, NJ – Tile industry leaders will gather on opening day of Coverings 2012 for a keynote presentation and panel discussion highlighting marketing successes. “The Web is Your Best Marketing Tool" takes place Tuesday, April 17 from 8:30am to 10am and features National Tile Contractors Association (NTCA) executive director, Bart Bettiga, Wirtz Quality Installations, Inc. president, Amber Fox, Welch Tile and Marble Company president, Dan Welch, and David Allen Company, Inc. vice president, Martin Howard.

Christine B. Whittemore, chief simplifier of Simple Marketing Now LLC, will moderate the session.

  Coverings 2012, the premier international trade fair and expo dedicated exclusively to showcasing the newest in ceramic tile and natural stone, takes place April 17 through 20, 2012 at the Orange County Convention Center in Orlando, Florida.

  “Never before have tile businesses had access to the kinds of marketing tools previously only available to very large organizations. With that comes pressure to figure out how to make productive use of them, when there’s so little time to experiment”, says Whittemore.  ”This panel discussion offers an amazing opportunity to hear tile industry leaders discuss marketing success stories, in a way that will inspire and help others navigate more effectively through website, blog and social media decisions.”