Consumers across the country can see Mohawk’s
SmartStrand with DuPont Sorona carpet in action each weekday on the nationally
syndicated The Better Show. Mohawk
has formed an exclusive partnership with the women’s lifestyle and entertainment
program, which is produced by Meredith Video Studios and airs in more than 150
markets coast-to-coast.
“We are very excited about this exclusive
opportunity with The Better Show in 2012, and the exposure it will
give Mohawk aligned retailers,” said Elise Demboski, vice president of creative
services for Mohawk. “Meredith is known for trusted brands like Better Homes and Gardens, Ladies’ Home Journal, Family Circle and Parents magazines. This partnership with The Better Show allows us to tap into that tradition of success and
educate its loyal viewers about the unique features of SmartStrand in a fun,
visual and interactive way.”
Those tuning into
The Better Show will see
celebrities make their debut on the gorgeous Mohawk red carpet, while co-hosts
Audra Lowe and J.D. Roberto anchor the hour-long show each day from a set
carpeted with SmartStrand. Show guests will be encouraged to make their mark on
The Better Show carpet, giving Lowe and Roberto an opportunity to
demonstrate the revolutionary, lifetime stain and soil resistance of SmartStrand. The Better Show viewers will repeatedly see that only Mohawk
SmartStrand cleans with just water and needs no additional chemicals.
“The Better
Show got its name because it aims to make life better for those watching by
focusing on trends, beauty breakthroughs, fitness, finances, relationships and
more,” explained Demboski. “SmartStrand is a perfect fit for this show because
we know the carpet truly makes life better for those who install it in their
home. Only SmartStrand has the lasting stain and soil protection to make life
with kids and pets worry-free, while still being incredibly soft and durable.”
Mohawk’s aligned
retailer partners are invited to share video links from The Better Show on their retail store website and Facebook page,
allowing them to maximize consumer impact. Mohawk Floorscapes and ColorCenter
retailers should access www.MohawkToday.com for more information about
obtaining Mohawk-related segments.
Mohawk’s
partnership with The Better Show will continue throughout
2012.
Mohawk partners with The Better Show
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