National Karastan Month sales event through May 30
April 23, 2012
Karastan is extending a strong consumer rebate offer as part of its semi-annual National Karastan Month sales event. The rebate encompasses many of Karastan’s design-driven broadloom and rug styles, and includes Karastan’s wool, SmartStrand with DuPont Sorona, Wear-Dated and Stainmaster fibers. Consumers can earn up to $1,000 cash back on select styles during the event, running through May 30.
“Karastan retailers always look forward to National Karastan Month because it provides them with an exciting opportunity to connect with today’s luxury-minded consumer and reaffirm the Karastan brand experience,” said David Duncan, SVP Marketing for Karastan.
Karastan has crafted a corresponding national media campaign, which is designed to highlight the brand’s versatile product selection and ability to satisfy luxury lifestyles. Karastan advertisements featuring the tagline “Designed for the way you live NOW” currently appear in prestigious home shelter publications, including Architectural Digest, Traditional Home and Elle Décor. Karastan crafted the national media campaign to increase brand visibility during the National Karastan Month sales event, as well as help direct consumers to their local Karastan retailer. Karastan is also running tip cards in Traditional Home to promote National Karastan Month.
Karastan retailers have full access to a customizable advertising kit to help further position National Karastan Month in their local market. The materials include professionally designed print ads, direct mail offerings, radio and television spots, as well as banner ads and email blasts. All of the materials can be easily adapted to incorporate the local Karastan retail store brand.
“Retail advertising at the local level maximizes the impact and the reach of Karastan’s national media campaign,” explained Duncan. “When there’s a combined local and national advertising effort promoting National Karastan Month, the celebration really becomes a can’t-miss event for today’s luxury shopper.”
Retail sales associates will have an opportunity to earn increased Karastan Imagination rewards points on select purchases during National Karastan Month. Karastan Imagination points can easily be redeemed for thousands of prizes.
Karastan has also created a variety of upscale, point-of-purchase materials to help promote National Karastan Month within the retail store location. For additional information regarding National Karastan Month and available P.O.P materials, visit www.KarastanToday.com.