As Milan Design Week opens, Interface, Inc. has announced the launch of a new global brand and a new collection. Interface is showcasing these launches at the exclusive design venue La Triennale di Milano.
In conjunction with the brand launch, Interface has also announced a commitment to the global Green Apple Day of Service, where the company will encourage its employees, customers and suppliers to volunteer towards school sustainability projects in the communities where it operates around the world.
The brand’s new look is designed to reflect the company’s growing global presence and future ambition. By referring to the brand simply as Interface, the name under which the company was founded, rather than InterfaceFLOR, the company is honoring the legacy and vision of the late Ray Anderson, the company’s founder and sustainability pioneer. The new look, which will be unveiled at Milan, is a modern take on the company’s historical design.
“The Interface brand embodies our commitment to delivering products and experiences that exemplify design with purpose. By this, we mean products that combine beauty, innovation, function and sustainability that inspire our customers to realize their own design visions, from a company that feels a sense of responsibility beyond the products that we sell,” said Maria Davlantes, senior vice president and chief marketing officer of Interface, Inc. “The new brand is a reinforcement of who we are as a company.”
The new Interface global brand debuts along with a new design collection and installation hosted at La Triennale di Milano during Milan Design Week, April 17-22. The new Metropolis collection contains products developed with sustainability in mind and inspired by 2012 global and cultural trends reflecting the end and regeneration of cities and cultures.
“As we embark on the new brand that energizes our purpose, the Metropolis collection reflects our hopeful vision of a new and more sustainable future, where people live in harmony with eco-systems, without depleting the raw materials our planet offers,” remarked Nigel Stansfield, vice president and chief innovations officer of Interface, Inc.
One-third of the Metropolis collection contains 100 percent recycled yarn made from industrial waste sources, such as used fishing nets and yarn from used carpet tiles, recycled through Interface’s Re-Entry 2.0 take-back program. Many of the products have the additional environmental benefits of Interface’s carbon offset program as standard, and a non-directional design for less waste and faster installation, the company said.
In further celebration of Interface’s brand and its commitment to the Green Apple Day of Service, the company will identify schools and school districts globally for service projects that can have a meaningful impact on the environments in which children and young adults learn.
“Now and through the rest of the year, we are commemorating the Interface brand both inside and outside the organization through a celebration of what the company stands for and aspires to deliver,” said Davlantes.
A commemorative book entitled “Design with Purpose,” has been developed to help celebrate Interface’s brand heritage, meaning and aspirations with customers.
Interface unveils global rebranding in Milan
April 17, 2012