search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Blu Homes sells first home created entirely online

January 11, 2012
Blu Home photo courtesy of PR Newswire.


California-based precision home builder, Blu Homes (www.bluhomes.com), said it has sold and will be manufacturing the first Blu home personalized entirely online in 3-D by a consumer.

The two-bedroom Element 48 home was designed by Cathy and Walter Pearlman, using the Blu | 3-D Configurator, which allows users to go online to style, visualize and spend time in their own Blu Home before it is ever built.

Blu Homes demonstrated the Configurator at the ShowStoppers @ CES 2012 media event in Las Vegas yesterday. Blu builds each home from the client's 3-D custom model, using precision tooling and trained craftsman in its climate-controlled factory in Vallejo, CA.

After choosing the Element, one of Blu's seven eco-friendly, architect-designed home designs, the Pearlmans were able to personalize everything for their new Pembroke, Mass., home - from exterior siding and kitchen appliances to bathroom fixtures and cabinetry finishes - all in an easy-to-use, realistic 3-D environment. The Pearlmans then sent their design to their dedicated Blu representative. After just one meeting to confirm their selections – with only one minor change to the bathroom tile – they were ready to purchase their home at a fixed, pre-agreed upon price, according to the company.

"At first, designing our home online seemed so high-tech that it felt more like something our kids' generation would do. Once we tried it ourselves, we realized how fun and easy it is - especially since everyone at Blu was standing by to help us," said Cathy Pearlman. "It turns out designing your home online - and then having it built straight from the online designs - is something anyone can do."

"Designing and building homes has historically been an expensive, arduous and time consuming process. This is particularly true for architect-designed homes that typically require months of costly design effort and numerous in-person meetings that can be stressful for all parties," added Bill Haney, Blu Homes co-founder and president. "With the Configurator and our proprietary IP, Blu is leveraging all of the benefits of online retail, such as lower selling costs, a more convenient shopping experience, reduced need for brick and mortar presence, and streamlined sales and building processes."

Since its October 2011 launch, almost 6000 home designs have been saved with the Configurator. Anyone can access the Blu Configurator for free at bluhomes.com/configurator and begin customizing a Blu home today.

Blu Homes' core design and engineering technology - and the technology behind the 3-D home designs in the Configurator - is Blu | 3-D, a proprietary design software similar to that used by automotive and aeronautical designers and engineers at companies like Boeing and Volvo. To create the Configurator, Blu Homes worked with UI experts and game developers to design a consumer-friendly user interface.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

company branding

Branding and Marketing Strategies for Flooring Contractors

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta

how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • NAHB

    Interest in New Homes Increases Among First-Time Buyers

    See More
  • LEED for Homes surpasses 20,000 certified home milestone

    See More
  • 'The GO Home' wins LEED for Homes Project of the Year

    See More
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing