Karndean Designflooring has launched its new website atwww.karndean.com. The dramatically redesigned site embodies Karndean’s forward–thinking vision and commitment to the growing needs of its customers, according to the company. The new website features streamlined searching, more intuitive navigation, a more interactive platform using multimedia technology, and content-rich product descriptions and resources.
The site’s homepage welcomes visitors with new colors and an updated logo, a clean, uncluttered design, and moving images with current content. The website focuses on providing Karndean’s customers and potential customers with valuable information on the flooring product ranges offered. Website visitors can view these wood or stone-effect products in rooms, request samples and brochures, and download guides and resources.
“Our goal was to provide a user friendly solution for customers who are visiting our website and are looking for efficient, easy-to-use navigation to help them get to know Karndean and our products,” said Michael Lang, Senior Marketing Manager. “To streamline their journey on our site, we start the visitor off by presenting a clear path between residential and commercial content. From there, we provide a variety of means by which they can quickly and easily find what they want.”
A new feature of the website enables homeowners to find a Karndean retail partner by entering their zip code or address. The “Find a Retailer” function utilizes Google Map technology and will return a list of retailers selling Karndean within a 15 mile radius of that zip code. Visitors are provided with the retailer’s name, address, telephone number, and if available, their website.
The re-engineered site has a separate section tailored for commercial flooring specifiers, architects and interior designers. There are downloadable tools like the Product Selector, technical data sheets, case studies of Karndean commercial installations, photography, installation guides and other technical data that the commercial user needs to specify Karndean's flooring products in commercial environments.