Following a complete redesign and content makeover, Florida Tile has launched its newly redesigned website, www.floridatile.com, reflecting the company’s new corporate image and direction in design.

Following a complete redesign and content makeover, Florida Tile has launched its newly redesigned website, www.floridatile.com, reflecting the company’s new corporate image and direction in design.

According to Sean Cilona, director of marketing, the eight-month-long makeover should pay dividends for every segment of tile user. “We have redesigned the site to be far richer in terms of new products, images, descriptions and technical data, and we’ve taken pains to segment content according to the search needs of each customer group - Homeowner, Dealer & Contractor and Architect & Designer.”

“You will see when you visit the site that we achieved our two main objectives - to continue building our new Florida Tile brand image and to deliver more target-specific, information through our website,” Cilona added. “What we wanted to create is an online tool that is use- friendly and presents relevant information to each user in as few clicks as possible.”